Why Century 21?

CENTURY 21 continues to be the real estate franchise brand most recognized by consumers, and the real estate company consumers think of first when they want real estate services.

The CENTURY 21 System is committed to providing up-to-date technology at your fingertips. Consumers can accessCentury21.com listings right from their handheld device. Also available on Century21.com is our satellite mapping search tool which allows users to visually scout the location of available properties for sale.

The CENTURY 21 Learning System has been a winner of the Training Top 100 award year after year. Local training, online learning - instructor lead and self-paced. We offer classes that can help everyone, from the new agent to the most experienced broker.

CENTURY 21 LeadsEngine is a management tool that captures online inquiries from home buyers and sellers, converting data to voice, and instantly informs a CENTURY 21 real estate agent about the prospective buyer or seller, enabling them to respond within minutes of receiving the request.
In this day and age, a consumer needs to speak to someone immediately! Studies show that 74% of consumers go with the first agent that contacts them. The CENTURY 21 LeadsEngine system is a great way for all agents to receive leads in a timely manner so they can respond to the customer in a timely manner as well!

Averaging about 6.8 million visits each month, Century21.com provides tremendous exposure for your listings. Consumers will also find easy access to buying, selling and financial tools to help make their real estate dreams a reality. Additionally, all listings placed on Century21.com, are automatically listed on Google.com, Trulia.com, Zillow.com, landandfarm.com and yahoo.com. With the added visibility of your leads, you will be provided with a continued stream of opportunities.

The CENTURY 21 Global Referral Network is an internet-based referral management tool that enables brokers to securely send and receive referrals 24 hours a day, 7 days a week.

The CENTURY 21 Business Benefits program is a great way to save money on a variety of business related goods and services. CENTURY 21 Business Benefits program can help you with all your office solutions and marketing needs with such companies as Dell, AT&T, eNeighborhoods, and that's just the beginning…

The CENTURY 21 System is dedicated to increasing market preference for the CENTURY 21 brand, and generating qualified consumer leads for our agents. Everything we do, from national advertising and public relations to local marketing campaigns and billboards, is focused on delivering quality leads to the agent.

21online.com, our CENTURY 21 intranet, is an intuitive, comprehensive source of information for brokers and agents. Providing easy access to our vast array of tools, programs and systems, this site is sure to help you grow your business. From an online ad creation studio to broker and agent financial tools, 21online.com is a complete marketing system to acquire buyers and sellers. Here are some highlights from our state of the art Intranet:

  • Training programs
  • Sales letters, advertising artwork and press release templates
  • CENTURY 21 policy and procedures manuals and form
  • Business benefits and discounts
  • And that's just to name a few

The CENTURY 21 Preferred Client Club enables agents to strengthen and build client relationships beyond the conclusion of a transaction. A variety of unique communications will keep agents top of mind when their client is ready for their next purchase or sale, or needs to recommend an agent to a friend or family member.

The CENTURY 21 System allows you to offer a variety of additional real estate services to the consumer, such as: mortgage, inspection, home warranty and title. These additional services make you a one-stop shop for all of your customer's real estate needs.

CENTURY 21 has a strong focus on target markets that are a great opportunity for growth. Our Fine Homes and Estates, and Commercial programs can help you expand your business and grow market share.

Since 1979, CENTURY 21 offices from coast to coast have supported Easter Seals, a non-profit organization that helps adults and children with disabilities lead more independent lives. In fact, to date, the CENTURY 21 System has raised over $114 million in contributions to Easter Seals since we started our relationship with them, and raised $2.9 million alone in 2015.

Not only do you have the advantage of having your listings on a widely trafficked website but you also get automatic exposure on over 170 websites

The CENTURY 21 System offers a robust reporting system for sales professionals so they collect regular feedback from clients. This enables them to consistently improve their performance and gain recognition for their superior accomplishments.

The Quality Service Survey allows you to be in touch with the needs of your clients and to understand your customer experience so you can constantly improve your skills.

  • Offered in both English and Spanish
  • Available online or on paper
  • With results posted securely online

Sales professionals who achieve the highest levels of quality customer service have the opportunity to receive the CENTURY 21 Quality Service Award, which is a powerful marketing tool you can use to differentiate yourself from the others.

Success in real estate depends on building relationships, and that takes time and effort. Over half of home buyers and sellers learned about their real estate agent from prior experience or a referral, and 88% said that they would use the same agent again.

The Preferred Client Club:

  • Follows up with past clients
  • Builds loyalty through personalized communications
  • Extends over a five- or seven-year period (your choice)
  • Easy and inexpensive

Why settle for a brand that specializes in only specific markets and environments, when CENTURY 21 applies the Standard for service across the globe? With more than 142,000 sales professionals spanning 78 countries and territories, the CENTURY 21 System truly has a positive impact across the globe.

In the CENTURY 21 System, we appreciate hard work and dedication to customer service and achievement. We have a number of awards and recognition programs to honor all those who truly portray the Gold Standard.

Through the CENTURY 21 System, you have the opportunity and the increased resources to leverage our brand name and industry leading programs to help you achieve maximum results and unlimited growth to your business. Take advantage of the fact that you are working at the biggest real estate company in the world. Receive the rewards, recognition and the respect you deserve.